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RECRUITMENT ONE-SHEET

“Best in Class” Membership = $199/month
Enhanced Agent Experience @ Competitive Industry Rate
*everything below included in membership unless otherwise indicated

TOP 6 VALUE PROPOSITIONS

1. Culture – MVVBP

  • KW Commercial is the best of both worlds: entrepreneur + leverage/support similar to a commercial institution.

  • Disruptive! Female leadership, diverse, inclusive.


2. Economic Model – Best Opportunity to Build Wealth

  • Superior splits compared to most CRE brokerages.

  • $500,000 earning potential (Capping model doesn’t exist in most CRE brokerages. If it does, the cap can easily be $150,000)
     

    • Ask the prospect about their split, cap & volume.

    • Calculate & show them how much GCI they could’ve earned w/KWC.

    • What services is the prospect provided at their current brokerage?

    • Profit Sharing.
       

3. Referral Network – Best Kept Secret

  • 2500+ KWC members; among largest commercial groups in the U.S.

  • 180,000 KW residential agents ready to refer.

  • Referrals from residential agents outside of KW.

  • Investment Opportunities.• Syndication & Inves


4. Education/Training – Comprehensive Training for All Expertise Levels

  • The intention of educating our agents is to get them into production within 120 days. That is "fast" for a new agent in commercial.

  • Foundational: Nucleus for KW Commercial (Ground-up, 8-week educational program similar to Ignite).

  • Commercial Group Mentorship *$199/month for 6 months.

  • MAPS Mastery Coaching *Pricing per MAPS.

  • Full Training Calendar w/access to all historical webinars.

  • Specialty Masterminds.

 
5. Technology Partner – Cutting-Edge Tool

  • Realnex - streamlines all aspects of the commercial sales process allowing agents to build relationships, manage leads, launch customizable marketing campaigns and reports, create custom listings websites, match buyers and tenants with properties, protect critical documents and more.


6. Expansion Network & Commercial Roster – Flexible Dealmaking

  • Several pathways to legally transact deals anywhere.


COMMON OBJECTIONS


1. KW Commercial is viewed as “resi-mercial” and doesn’t carry the same brand recognition as the institutional brokerages. Background: this perception stems from residential agents who attempt to practice CRE without experience.


• Suggested response:

  • Yes, there is some truth to that. The good news is that KW Commercial is currently working with Market Centers to adopt new policies for residential agents wanting to transact commercial deals.

  • KW Commercial is also launching a new marketing campaign designed to tell “our story” rather than let our competitors continue to tell our story.

  • KWC is actually one of the largest commercial groups in the U.S. Also, a good portion of KWC membership is comprised of agents who left other shops.

  • I’d be happy to connect you with some of them to hear about their transition to the Keller Williams culture.


2. I’m afraid I’ll lose business by switching to KWC.

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  • Suggested response: “Our top producers say they capture business based on their individual reputations and that the client typically does not care which brokerage they’re with. They’ll also tell you how much busier they are trying to keep up with all of the referrals coming in from their residential colleagues.”


3. I already have experience and my own systems.

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  • Suggested response: “As you begin to intake more referrals, you’ll quickly find the need to grow. If you put your team on the models/systems, they can get trained and mentored through KW Commercial, saving you a ton of time. Also, there is extreme value in the economic model and referral network alone.”


4. The KW Commercial membership fee does not include CoStar/Loopnet.

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  • Suggested response: “That is correct. However, your opportunity for profitability is still much greater through the KW economic model.”


5. How will I receive guidance and support in a small Market Center?

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  • Suggested response: “KW Commercial has a full operations team, online trainings and mentorship programs on the national level. There is also now a full-service commercial platform you can connect into." &  "Let me get you with Cynthia or Alicia if you want more details on that.”


NEED HELP CLOSING A RECRUIT?

Cynthia.Lee@kw.com & Your Regional Ambassador 

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